The neon trend, gives an immediately funky vibe to any style either chic, elegant, casual or urban and its a favorite for the most alternative styles, it is a trend you can mix & match with any type of look.
There are many fun and creative ways in which you can present this trend through photo shoots and editorials playing with a palette of bold colors that reflect joy and generate a very positive energy into the imagery, filling it with life.
All color tones are compatible to develop a story with this trend, depending on which emotion you want to convey and the imagery and message in general. Fashion brands and designers can present a really fun experience through featuring these colors and this trend through props and backgrounds in neon tones, or inspiration from key decades or icons (including 60's, 80's & 90's) through make-up, hair and accessories.
Neon was also presented in other trends in season such as: Athletic; Art Deco; Kaleidoscope; Graphic Florals; Pyjamas and Tribal.
These are all good inspirational sources to create a whole new story for photo-shoots, look-books and catalogs.
D&G Spring/Summer 2012