Miss Moss: Events & Productions

Plastic Paradise - Melissa Pop Up Store

Plastic Paradise was a unique shopping experience for international shoe brand Melissa at the new Panamericana Hostel in Casco Viejo, Panama. Here it is unveiled for you with an exclusive behind the scenes exposé.

Plastic Paradise was an event that aimed to consolidate Melissa’s brand values which promoted design and plastic, with the goal of bringing awareness of fashion, art, recycling and music in a candy store inspired theme, blending an exciting artistic and shopping experience.

Inspired curation of recycled materials, thinking outside the box and a hands-on production team working behind the scenes made the event a complete candy store adventure. Forgotten little treasures came alive with the help of creative ideas and some paint. The level of attention to detail, decor and music communicated Melissa's brand values to the public.

Fold & Play

The event was held over three days with the opening party by invitation only including press, media, bloggers, VIP’s, fashionistas and trendsetters. The second and third days were open for anyone to enjoy and men, women and children were all welcome. Guests enjoyed shopping the Melissa ‘Plastic Paradise’ collection in a customized candy style showroom within the newly opened Panamericana Hostel in Casco.

There was also the opportunity for guests to receive makeovers from sponsors Vanity Studio, photo shoots from Art Spaces, makeup sessions from Mica Bella Cosmetics, guests indulged in candies provided by Wonka and drinks from Heineken, Perrier, Kettle One & Nuvo from the ‘Plastic Lounge’ bar and also from the ‘Tropical Plastic Paradise’ Brazilian themed rooftop party.


Artists Georges Don (Paris), Rolo de Sedas (Panama) and Jacqueline Brandwayn (Colombia) contributed to the art installations and decoration of the event. Music was played by Liz Moreno in the downstairs bar and Diego Bowie for the rooftop party.

The Melissa shoe was born out of a love for where art, design, technology and

sustainability meet. For this reason, Miss Moss Productions took

this concept and core brand values and incorporated this into the Plastic Paradise

event in the new funky art boutique hostel, Panamericana in artistic Casco

Viejo.

"We don't do 'events'; we curate luxury brand experiences. Desirable, interactive, always with a purpose, our experiential activity is designed to deliver emotional connections with the brand, with impressive results".

"What I enjoyed most about creating the Plastic Paradise event is the artistic and creative freedom to create a truly memorable experience for all to enjoy. One that will remind us of our childhood as we enter into an artistic ‘candy store inspired setting’ bursting with fashion, art, music, drinks and great people to share it with. We worked hard to ensure there were many details to the event for all to enjoy and appreciate to create the overall brand experience". (Miss Moss)

Tántalo Hotel/ Kitchen / Roofbar Grand Opening

A night packed with entertainment to tantalize the senses. The Grand Opening Event of Tantalo Hotel / Kitchen / Roofbar by Blesso Properties of New York, produced by the Miss Moss productions team included art, music and performances by Panamanian artists in the hottest new platform for creatives in town.

Inspired by the funky New York art and fashion scene, we created an evening with a brand new vibe for Panama City, where guests were able to enjoy the unique "Boutique Art Hotel" concept were the exclusive guest list was invited to explore the 12 rooms of the hotel each uniquely designed and installed by local artists, coordinated by local artist Mariery Young.

With something to cater for all tastes, performers included Diego Bowie, who created an installation as a commentary on current online policies, and a contemporary circus aerialist show in the atrium by La Tribu. We also combined electronic sets from popular DJ's including the K.E.E.N.E, DJBBOYRYTHMX, Gisso Oro and Murli with live performances from an acoustic solo performance from Jason Marcus and the Jose Andres Santana band which were all enjoyed by hip guests who knew how to party in style.

With the key always in the details, we also worked with Tantalo to provide unique presentation ideas for serving their food, which included serving guests from artist palette platters with color representing the artists paint mix and fish and chips served in mini cones. Perrier water was served in Martini glasses packed with pink cotton candy from trays draped in bright colored belts provided by Crimsonette.

We gave the event a dress code of 'funk it up' to encourage people to express themselves and break away from the usual 'cocktail' dress code seen here for launches in Panama. We wanted the hotel to be a place were hip and cool people have the freedom to dress creatively as they would in the New York scene.

Artists included: Cristo Allende, Gladys Turner, Javier Arrocha, Juanantonio Tarté, Mairena Briones, makeshift:NOW, Mariery Young, SUMO, Samyrum, Sarah Tyler, Stuart Hooper and Yanneth Albornoz.

The event was platform for a few select brands that support original statements in an innovative way and together we developed sponsorship packages that involved creating an interactive experience with the brand.

We worked with Heineken to create the idea of a DJ table made from upturned trash cans to provide a unique representation of their brand that is also socially responsible. They also installed a green robot made from recycled beer crates to sit on the Roofbar, thus showing that their brand as creative, artistic and environmentally conscious.

Ketel One Vodka installed a photo wall for the guests to receive printed photos to take home and Crimsonette Accessories provided body painted models draped in their jewelery to our liquor sponsors to capture the crowds attention in a creative way.

Samsung models walked through the hotel taking photos with their new Galaxy tab, and guests could sign these with the neon pen and upload the photos to social networks, thus blending technology with creativity.

We loved working on this project because Tantalo gave us an opportunity to push our creative boundaries and produce a different style of event where we could Tantalize our guests all evening. A special thank you to Adam Rosenberg and Matt Blesso for sharing this experience with us and supporting all our ideas and concepts.

Photos Stuart Hooper

KREL Wear DiscGlo

Sneak Peaks directly from room 206 at Tantalo Hotel where the Miss Moss style team recreated the looks for the DiscGlo Collection.

Stylists - Liz Moreno & Miss Balanta,

Make up Artists - Diego Bowie and Kenny Sinclair

Hair Stylist - Katie Garstin