Fleur tones, citrus-hues and neons are creating a big statement in this seasons Spring/Summer 2012 collections and have been featured in runways from Peter Som, Jason Wu, Nanette Lepore, Thakook, Marc by Marc Jacobs, Rag and Bone, D&G among many others. Neon brights are presented in a range of looks, whether its head-to-toe neon, color blocking or in architectural lines and structured pieces, featuring graphics and prints.
The neon trend, gives an immediately funky vibe to any style either chic, elegant, casual or urban and its a favorite for the most alternative styles, it is a trend you can mix & match with any type of look.
There are many fun and creative ways in which you can present this trend through photo shoots and editorials playing with a palette of bold colors that reflect joy and generate a very positive energy into the imagery, filling it with life.
All color tones are compatible to develop a story with this trend, depending on which emotion you want to convey and the imagery and message in general. Fashion brands and designers can present a really fun experience through featuring these colors and this trend through props and backgrounds in neon tones, or inspiration from key decades or icons (including 60's, 80's & 90's) through make-up, hair and accessories.
Neon was also presented in other trends in season such as: Athletic; Art Deco; Kaleidoscope; Graphic Florals; Pyjamas and Tribal.
These are all good inspirational sources to create a whole new story for photo-shoots, look-books and catalogs.
D&G Spring/Summer 2012
